Advertising
Career Roles & Responsibilities
- Executive: The executive side includes: Client Servicing, Market Research and Media Research.
The executive department understands client requirements, seeks new business opportunities and retains existing business. This department also selects the appropriate media, analyses timing and placement of advertisements, and negotiates the financial aspects of a business deal.
- Creative: The creative team comprises of copywriters, scriptwriters, visualizers, creative directors, photographers, typographers, animators, and so on. The creative department creates the actual advertisement in different media formats. They verbalize and visualize the specific need of the client.
Job opportunities in advertising include openings in private advertising agencies; advertising departments of private and public sector companies. Job seekers can also find openings in newspapers, journals, magazines; commercial sections of radio or television; market research organizations, and so on. One can also work as a freelancer.
Advertising manager, sales manager, public relations director, creative director, copywriter, and marketing communications manager are some of the major job opportunities in this field.
- Plan and prepare advertising and promotional material to increase sales of products or services
- Work with customers, company officials, sales departments, and advertising agencies to plan ad campaigns
- Gather and organize information to plan advertising campaigns
- Confer with departmental heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised
- Prepare budgets and submit estimates for programme costs as part of campaign plan development
- Prepare and negotiate advertising and sales contracts
- Plan and execute advertising policies and strategies for organizations
- Track programme budgets and expenses and campaign response rates to evaluate each campaign based on programme objectives and industry norms
Pay Structure can vary from one agency to another depending on the size and turnover. Accredited agencies have a large set up while small agencies may have just a handful of employees looking after all the various jobs.
Salary is generally not a constraint for a suitable candidate in this industry. This will, of course, depend on the individual's merit, qualifications, and experience. As a beginner, you get to do the basic stuff but experience enables you to negotiate deals.
You can easily get into an agency at the lowest levels but the sheer quality is demanded as you move up the ladder. However, the pay packets get heavier and heavier as the workload and level of experience rises. A beginner in the creative department usually starts with an average monthly salary of 8 to 15 thousand rupees.
Career Pros Details
- It is a highly creative field.
- Work hours can be flexible.
- Potential to earn is high, depending on the ideas and effort you are willing to put in.
- Challenging and satisfying job
- Hefty growth prospects that are one of the best in the country
- Heavy pay packets with dollops of project related incentives
- Chances of meeting the legends of advertising
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Career Cons Details
- Requires client- customer interaction on regular intervals, which can be exhausting.
- Work environment is dynamic, it doesn’t follow 9 to 5 working hours
- An industry that is known for its extremely long working hours
- High pressure and stress inducing work environment
1. Effective communication
2. Presentation and management
3. Team and leadership skills
4. Stress and pressure management
5. Persuasiveness
6. Confidence
7. Competitiveness